We aspire to a world free of preventable chronic disease

We are a health service committed to empowering people with the right knowledge and motivation they need to make sustainable lifestyle changes.

Through clinically proven methodologies in nutrition, fitness and behavioural sciences, we help people design their personalised health journeys that are both achievable and enjoyable.

Our Health Team

  • Dr. Steven Tucker

    MD (USA), FACP (USA), FAMS (Medical Oncology)

    Cancer specialist with a special interest in shaping patient access strategies for genomics and oncology. Named a Health and Medical Futurist at the MIT-Singapore Alliance for Research and Technology where he teaches medical innovation and design thinking

  • Ashrafi Bhagat

    Senior Health & Nutrition Coach

    Institute of Integrative Nutrition (IIN)

  • Brad Robinson

    Fitness Guru & Health Evangelist

    Entrepreneur and founder of Ritual Gyms

Our Leadership Team

  • Simon Cheng

    Business Development

    Consultant, Investor, C-Level executive, Board of Director. Board member, CEO International and EVP for Strategy & New Businesses at BRF. Investment Officer and Partner at Tarpon Investments. Partner & Managing director of The Boston Consulting Group in Asia, USA and Latin America, where he led the Corporate Development practice. Lean Launchpad mentor with National University of Singapore. Harvard Business School MBA (2003)

  • Pooja Kinra


    Former senior marketing professional with a leading global healthcare company. Passionate about improving the lives of patients.

  • Hugh Mason

    Venture Builder

    Entrepreneur with over 30 years of experience in creating customer focussed businesses. Has a family history of cancer and wants to make a difference.